The Importance of the Concept Design Stage
— 13 March 2026
When drawing architectural designs, we start to lay down future realities on the existing reality. So, at the beginning of a design journey, we start by analysing the existing property, studying the context of the site and build a deep understanding of its unique sense of place.
This process is far reaching, from understanding the sun paths across a site, studying the local vernacular architecture, exploring the sites typography, the neighbours, the local plan to the local authority. All these elements along with the clients wishes and design brief have an influence on what we draw, enabling us to make informed design decisions.
We develop designs that respond, and are informed by a combination of these elements. The first iterations are often concepts derived from our educated instincts and developed through our years of experience of practicing these processes.
Creating Meaningful Design
The famous napkin sketch is rarely so arrogant as not to respond to many of the site conditions as mentioned above. A concept is only the first proposal in basic elemental form, from which the future built environment is potentially based.
We cannot over emphasis the importance of this stage of design, as it sets solid foundations for a successful, meaningful design going forward. For example, by understanding the nuances of the local vernacular, the local design languages and materials. These can be utilised and expressed in a contemporary way, to create meaningful design that sits comfortably into its surroundings without having to replicate the existing.
Bespoke Design Solutions
An example within our work was upon a modern pool addition to this lovely grade 2 model farmhouse. During the design phase and in close conversation with the LPA Conservation Officer we introduced sliding timber brise soleil screens onto the fully glazed contemporary elevation. This was in response to the officers wishes for a more traditional rhythm and definition of the fenestration. We did not wish to compromise the contemporary look of the building, but equally needed to appease the officer.
Thus we came up with the design solution to introduce these brise solie screens that when equally spaced across the elevation break up the glass wall into more traditional rectangular glazed bays. Enabling both Listed Building Permission and for the modern addition to sit more comfortably next to the lovely farmhouse.
Like-minded Creatives
The team at William Green Architects enjoy the process of layering context into our designs, and enjoy collaborating with like-minded clients who appreciate thoughtful architecture, and share in the goals of creating something remarkable.
We look forward to sharing future articles, discussing each stage of the design journey.
Get in touch to arrange a consultation, to discuss how we can help you start your next design project.